Resources for Authors from Erin Phillips

This workbook is not meant to put you in a box.
Instead, my hope is that it will give you freedom.

Freedom to tell the world about your book with confidence, to take away the second guessing and uncertainty of what your next step should be or if you are ready. The freedom to be patient with publishing, to take your time and know you’ve done everything you can to make your book launch successful by the time release day comes around. The freedom to invest in your story without wondering what unexpected expenses will arise, and to know that having time to market can be as valuable as paid advertising.

I hope that when you open this workbook, you are filled with the patience to take each month, each day, each step, one at a time. Instead of racing for the finish line like the hare, that you will be slow and steady, and give your story time to reach readers, even before you reach the finish line.

The Indie Author's Book Launch Workbook gives you a roadmap from first draft through release day to help your book not only sell, but grow your platform as an author in the process. Modeled after traditional publishing calendars, the workbook is designed to cover all of preparations for launching your book! With worksheets and fill-in-the-blanks, this workbook is completely customizable and easily personalized to fit your timeline.

Table of Contents

  • List Your Details
    Mark Your Deadlines
    Budget Overview
    Address Book

  • Editing Never Ends
    Receiving Critique
    Marketing Never Stops
    Comparable Titles
    Street Teams
    Pre-Order Campaigns
    Endorsements
    ARCs & Checklist

  • Work in Rest
    Goodreads
    Giveaways
    Celebrate
    Say Thank You

  • Expense Tracker
    Comp. Title Worksheet
    Tropes Worksheet
    Street Team Manager
    Cover Reveal Checklist
    Endorsement Tracker
    Photo Challenge Prompts
    Newsletter Worksheet
    Newsletter Planner
    Proof Copy Checklist
    Happy List Worksheet
    Celebrations & Gratitude Journal
    18-Month Fill-In Calendar
    Notes & Doodles

After publishing 3 books, I had a major mindset shift with book 4, resulting in over ten thousand books in the hands of readers, connecting with hundreds of thousands on Instagram, and having my book be consistently at the top of the Amazon Bestseller charts for Young Adult Christian Fantasy & Christian Fantasy.

What did I do differently for book 4? I'm sharing all my secrets in this webinar, including hours of research and taking courses on social media marketing, from a Christian perspective that will transform your view of marketing from a shameless sales pitch into an act of worship.

In this webinar, I will equip you to have confidence and purpose by covering the 4 pillars of marketing—Mindset, Brand, Target, & Gameplan—plus 3 worksheets that you can use over and over again to create content that will speak to your readers & invite genuine engagement!

testimonials from The Ministry of Marketing Webinar

  • “Erin is such an amazing teacher!...She also made it fun so that at the end, I was actually EXCITED about jumping into marketing and navigating social media. She also provided ideas for developing content so that even to this day, when I’m trying to decide what to post, I still refer back to what she taught.”

    @oliviagratehouse

  • “Erin’s webinar is a rare, delightful mix of faith and marketing. She provides easily applicable gems of wisdom that focus on growing a community over growing numbers...Erin’s advice is...presented in a friendly, approachable way that feels like having coffee with a friend.”

    @cassjoyofficial

  • “Erin offers encouragement and practical tips for anyone wanting to change their mindset in how they market their books.”

    @crystalgrantauthor

  • “The mark of The Ministry of Marketing Webinar for me is what it took away: the fear of failure, the uncertainty of the "right" approach, and the lonely feeling that I just wasn't cut out for this. In this course, these roadblocks were exchanged with a marketing strategy that turned the focus away from me and onto the people I'm serving, equipping me with practical skills and tools to confidently share about the work Jesus has placed on my heart. If you've ever felt like marketing is too "prideful" or "me-focussed," this is for you.”

    @cydnietrenholm

  • “Erin’s perspective that marketing is ministry is refreshing and feels like good news. I recommend this workshop to help you change your mindset around marketing! Also, her tips on creating in batches has saved me a lot of time!”

    @avery.simmons.chen

  • "The ministry of marketing webinar was a much needed perspective shift for me...More than the practical, it also offered a deep level of encouragement I desperately needed."

    @vagabee